{"id":4079,"date":"2015-12-22T15:08:59","date_gmt":"2015-12-22T14:08:59","guid":{"rendered":"http:\/\/www.cannabis.es\/pw\/?p=4079"},"modified":"2020-05-25T15:09:55","modified_gmt":"2020-05-25T13:09:55","slug":"stoner-sloth","status":"publish","type":"post","link":"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/","title":{"rendered":"Stoner Sloth"},"content":{"rendered":"\n<p><strong>Stoner Sloth<\/strong>&nbsp;(el perezoso fum\u00f3n) es el protagonista de una nueva campa\u00f1a del gobierno australiano que tiene como objetivo disuadir a los j\u00f3venes de consumir cannabis.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>La campa\u00f1a se ha convertido en un fen\u00f3meno viral, y los v\u00eddeos est\u00e1n recibiendo millones de visitas en los escasos d\u00edas que llevan publicados en Internet.<br>La intenci\u00f3n de los v\u00eddeos, lejos de ofrecer una visi\u00f3n seria del tema y de ofrecer informaci\u00f3n \u00fatil sobre las consecuencias del consumo de cannabis, se limita a ridiculizar al personaje, un perezoso de tama\u00f1o humano, en todas y cada una de las distintas situaciones en los que el personaje aparece en los v\u00eddeos. En una cena familiar, en clase, o en una fiesta con \u201camigos\u201d, el perezoso siempre transmite una imagen pat\u00e9tica y repleta de clich\u00e9s acerca del consumo de cannabis, con un sentencioso \u201c<strong>You\u2019re worst on weed<\/strong>\u201d (Eres peor con marihuana) sobreimpreso en cada v\u00eddeo. Vamos, que se podr\u00edan haber ahorrado muchos miles de d\u00f3lares australianos con un simple r\u00f3tulo de \u201c<strong>marihuana=caca<\/strong>\u201d y el resultado habr\u00eda sido exactamente el mismo.<\/p>\n\n\n\n<p>Como imaginar\u00e9is, este tipo de campa\u00f1as nos parecen deleznables, porque ofrecen una imagen distorsionada de la realidad, caricaturizando a los usuarios de cannabis como personas lentas, carentes de cualquier tipo de inteligencia, y totalmente incapacitados para cualquier interacci\u00f3n social. Nada m\u00e1s alejado de la realidad.<\/p>\n\n\n\n<p>Estos v\u00eddeos, que comparten las t\u00e1cticas de nuestra querida&nbsp;<strong>FAD<\/strong>&nbsp;y sus absurdos v\u00eddeos de campa\u00f1a anti-droga, son la peor forma de concienciar a la gente sobre los posibles riesgos asociados al consumo, porque para empezar, trivializan sobre algo que no se debe trivializar. La reducci\u00f3n de riesgos y el consumo responsable son cosas muy serias, pero parece que al gobierno de&nbsp;<strong>Nueva Gales del Sur<\/strong>, art\u00edfices del desprop\u00f3sito, no les parece nada serio. Y se han centrado en ridiculizar y desperdiciar recursos para ofrecer esta imagen sesgada y parcial de la realidad, intentando convertir a los consumidores de marihuana en el objetivo del desprecio y de las burlas de la sociedad\u2026<\/p>\n\n\n\n<p>Menos mal que la gente est\u00e1 cada vez m\u00e1s concienciada de la realidad, y que los tab\u00fas sobre el consumo de cannabis son cada vez m\u00e1s eso, tab\u00fas sin sentido. La reacci\u00f3n del p\u00fablico en las redes sociales, como Twitter, ha sido brillante y le han dado la vuelta a los argumentos de la campa\u00f1a, publicando miles de memes y parodias de la campa\u00f1a.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>How NSW govt feels after&nbsp;<a href=\"https:\/\/twitter.com\/hashtag\/stonersloth?src=hash\">#stonersloth<\/a>&nbsp;<a href=\"https:\/\/t.co\/1swloD1E0s\">pic.twitter.com\/1swloD1E0s<\/a>\u2014 Jon Piccini (@JonPiccini)&nbsp;<a href=\"https:\/\/twitter.com\/JonPiccini\/status\/678129518645653504\">diciembre 19, 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It&#8217;s here&nbsp;<a href=\"https:\/\/twitter.com\/hashtag\/stonersloth?src=hash\">#stonersloth<\/a>&nbsp;the t-shirt&nbsp;<a href=\"https:\/\/t.co\/h9S5zqvQOo\">pic.twitter.com\/h9S5zqvQOo<\/a>\u2014 Eiza (noeL) Berage (@verbaliza)&nbsp;<a href=\"https:\/\/twitter.com\/verbaliza\/status\/678568986963918848\">diciembre 20, 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Another absurd and ineffective government anti-drug ad. How does a sloth roll a joint with those claws anyway?&nbsp;<a href=\"https:\/\/twitter.com\/hashtag\/stonersloth?src=hash\">#stonersloth<\/a>\u2014 Henrietta Cook (@henriettacook)&nbsp;<a href=\"https:\/\/twitter.com\/henriettacook\/status\/678139651454926848\">diciembre 19, 2015<\/a><\/p><\/blockquote>\n\n\n\n<p>Y lo mejor de todo, es que dada la incapacidad y la inutilidad de los responsables de la campa\u00f1a en hacer un trabajo eficaz, con esta campa\u00f1a han conseguido todo lo contrario a su objetivo, aumentar las visitas de una web llamada&nbsp;<a href=\"http:\/\/www.stonersloth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stonersloth.com<\/a>, con base en&nbsp;<strong>California<\/strong>, que se dedica a ofrecer soluciones y orientaci\u00f3n (en esta ocasi\u00f3n \u00fatil y eficaz) a los consumidores de cannabis. \u00bfIr\u00f3nico, verdad?<\/p>\n\n\n\n<p>Otra prueba m\u00e1s de que la negaci\u00f3n como sistema, y la ridiculizaci\u00f3n como herramienta para escarmentar a posibles consumidores de cannabis no son las mejores opciones.<\/p>\n\n\n\n<p>La informaci\u00f3n veraz, y sobre todo, la educaci\u00f3n son much\u00edsimo m\u00e1s \u00fatiles.<\/p>\n","protected":false},"excerpt":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Stoner Sloth&nbsp;(el perezoso fum\u00f3n) es el protagonista de una nueva campa\u00f1a del gobierno australiano que tiene como objetivo disuadir a los j\u00f3venes de consumir cannabis. La campa\u00f1a se ha convertido en un fen\u00f3meno viral, y los v\u00eddeos est\u00e1n recibiendo millones de visitas en los escasos d\u00edas que llevan publicados en Internet.La intenci\u00f3n de los v\u00eddeos, [&hellip;]","protected":false},"author":1,"featured_media":4080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"loftocean-featured-post":"","loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":"","loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":"","loftocean_post_format_audio":"","loftocean_post_format_quote_text":"","loftocean_post_format_quote_byline":"","loftocean_post_format_link_text":"","loftocean_post_format_link_url":"","ceramag_post_header_style":"","ceramag_enable_background_video":"","ceramag_show_in_top_slider":"","ceramag_post_background_video_start":"","ceramag_post_background_video_end":"","loftocean_page_background_video_id":"","loftocean_page_background_video_url":"","loftocean_page_background_video_type":"","loftocean_page_background_video":"","ceramag_background_video_start":"","ceramag_background_video_end":"","ceramag_single_page_hide_header":"","footnotes":""},"categories":[35],"tags":[41,44],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica-y-sociedad","tag-cannabis","tag-drogas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stoner Sloth<\/title>\n<meta name=\"description\" content=\"Entrada &#8226; Portal multimedia sobre cannabis y otras sustancias &#8226; 22 diciembre, 2015\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Stoner Sloth\" \/>\n<meta name=\"twitter:description\" content=\"Entrada &#8226; Portal multimedia sobre cannabis y otras sustancias &#8226; 22 diciembre, 2015\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.cannabis.es\/pw\/wp-content\/uploads\/2020\/05\/stoner_sloth.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@cannabis_es\" \/>\n<meta name=\"twitter:site\" content=\"@cannabis_es\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cannabis.es\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/\"},\"author\":{\"name\":\"Cannabis.es\",\"@id\":\"https:\/\/www.cannabis.es\/pw\/#\/schema\/person\/e2fbd204580cf4fe74c79b82bc447374\"},\"headline\":\"Stoner Sloth\",\"datePublished\":\"2015-12-22T14:08:59+00:00\",\"dateModified\":\"2020-05-25T13:09:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cannabis.es\/pw\/wp-content\/uploads\/2020\/05\/stoner_sloth.jpg\",\"keywords\":[\"cannabis\",\"drogas\"],\"articleSection\":[\"Pol\u00edtica y Sociedad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/\",\"url\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/\",\"name\":\"Stoner Sloth\",\"isPartOf\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cannabis.es\/pw\/2015\/12\/22\/stoner-sloth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cannabis.es\/pw\/wp-content\/uploads\/2020\/05\/stoner_sloth.jpg\",\"datePublished\":\"2015-12-22T14:08:59+00:00\",\"dateModified\":\"2020-05-25T13:09:55+00:00\",\"description\":\"Entrada &#8226; 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